The company, owned by Betsson, runs a "sports infotainment website," and as of right now, it will include exclusive material based around "I Giallorossi," or the yellow and red jerseys.

Additionally, StarCasinò and AS Roma will work together to create a competition called "The New Way of Experiencing Rome," in which fans can enter to win prizes.

"We are especially pleased with this collaboration," stated Stefano Tino, Managing Director of StarCasinò Sport.

"We were drawn to AS Roma because of the club's importance as well as the special relationship that exists between the city and the team; we share StarCasinò Sport's belief that the supporters are the real heart of football."

The two-minute film "Esperienze Romane," which translates to "Roman Experiences in English," was posted on AS Roma's YouTube site to mark the beginning of their new collaboration.

This shows a couple travelling through Rome on a vintage scooter while sweeping views of the Italian metropolis are edited in between.

Then, out of nowhere, we are in the Stadio Olimpico, home field of AS Roma, where supporters are standing and waving flags amid clouds of red and yellow smoke.

"An ambitious new football environment has been created with the recent arrival of the new ownership, and the foundations are being built for a successful future on a global scale," Tino went on. "We have no doubt that working together, we can accomplish great things."

In other Italian football news, AS Roma's fellow Serie A team Inter Milan and LeoVegas have formed an infotainment relationship.

Through this partnership, LeoVegas will reach a wider audience during Inter Milan home games and provide fans with fresh material.