Bingoal, an operator in Belgium and the Netherlands, and Kambi Group have inked a long-term deal for Kambi Group to launch its sportsbook on Bingoal's retail and online platforms.

As part of this agreement, Bingoal will stop using its current third-party supplier and instead incorporate Kambi's sports betting services and technology into its daily operations. The unique player account management system of Bingoal will be connected with the implementation.

In addition to bolstering Bingoal's retail network, which consists of more than 350 betting shops and press shops in Belgium, Kambi's sportsbook also hopes to propel Bingoal's internet endeavours in Belgium and the Netherlands.

"We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades," said Kristian Nylén, CEO and co-founder of Kambi.

"With this partnership, Kambi is now firmly established as the go-to sportsbook supplier in regulated European markets, and we are excited to work with Bingoal to help it achieve even greater success in both online and retail markets."

Bingoal CEO Joeri Impens continued, saying, "We are thrilled to work with Kambi and incorporate its sportsbook into our operations. Since Kambi's Sportsbook is renowned for its exceptional performance and inventiveness, we think that incorporating its services and technology will be essential to achieving our goals of becoming a sportsbook in both Belgium and the Netherlands.

Kambi has partnered with BetUK and Expekt, two UK-based betting companies owned by the LeoVegas Group, to broaden its range of partnerships. Furthermore, Bingoal and MGA Games recently partnered to add additional games to the Bingoal platform.