In New Jersey, Hard Rock Digital (HRD) has launched Hard Rock Bet, a new betting platform.

This platform will offer a state-wide online gaming experience as well as a retail sportsbook for guests of the Hard Rock Hotel & Casino Atlantic City.

"Hard Rock Bet's launch in New Jersey marks a significant milestone, combining our cutting-edge iCasino platform with our highly regarded sportsbook," stated Marlon Goldstein, CEO of Hard Rock Digital.

"We take immense pride in these proprietary offerings and are thrilled to deliver this elevated experience to New Jersey, aiming to entertain our players in a class of their own." 

Hard Rock Hotel & Casino Atlantic City President George Goldhoff stated: "This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play."

The exclusive iCasino of the Hard Rock Bet platform is one of its features. Along with a wide variety of gaming options, such as table games, live dealer games, and slots, the iCasino boasts easy-to-use navigation. Classic slot games, first-look releases, and new releases each month from suppliers to the industry are all featured on the platform.

The new platform also offers loyalty rewards.

The Hard Rock Bet Loyalty Rewards programme gives players in New Jersey access to combined benefits from the sportsbook and online casino.

Playtech and Hard Rock Digital inked a collaboration in North America in March.

Additionally, Playtech has given $85 million towards a minority stock ownership stake in HRD that is in the low single digits.