Originally a well-liked radio programme, TalkSport has now entered the gambling industry with TalkSport Bet, where it first collaborated with the BetVictor Group.

Director of PA Betting Services Eugene Delaney stated: "We are happy to be TalkSport Bet's selected partner in their recently opened sportsbook. Being a significant BetVictor partner for a long time, it's encouraging to see how they've expanded and are still growing.

"We are happy to be partnering yet again with such a well-respected data provider for TalkSport Bet," stated Eoin Ryan, Director of Sportsbook at BetVictor.

We decided to partner with PA Betting Services because we know they will always provide our clients with high-quality, reliable data. We desired this level of dependable service for TalkSport Bet's clients.

TalkSport, which holds the rights to broadcast live coverage of the English Premier League as well as several other major athletic leagues and events, has long been a major component of UK sports coverage.

But the brand grew when TalkSport Bet, a new betting site that integrated BetVictor's software and offered customers a variety of features, promos, and deals, launched towards the end of last year.

At that time, CCO of BetVictor Group Brent Almeida stated, "We're thrilled to be partnering with such a well-respected sports brand." In order to give players more opportunities to enjoy sports and interact with their favourite sporting events, TalkSport Bet will combine the best aspects of TalkSport radio with a betting experience.